At The Data Republic we believe that data 2.0 can help businesses and organizations to know more about their customers and their competitive environment. We are focused on the transformation of data generated on the Internet (both private and public) into information useful for business, reflected in a series of highly personalized services, but framed within the scope of the analytical tools and reports of consumer and market intelligence.
That is why we offer to your business or organization four different lines of services:
In this case, the transformation of the data 2.0 is intended to generate information and analysis for marketing and communication departments of the companies that own the data analyzed as well as for third parties.
We combine private data 2.0 private (on-line business info on sales and customers) with public public data 2.0 (ratings and reviews on products, mentions on social networks) in order to obtain a thorough knowledge of the habits, preferences and purchasing processes of their current and potential customers, as well as actions of dissemination and communication about the product or sector analyzed, positioning our clients as experts in the sector.
Generally, the final product by The Data Republic are reports that combine quantitative and qualitative analysis, resource-rich display as graphs, tables, maps and infographics.
Traditional market research is based entirely on data 1.0, telephone interviews, field work, focus groups, surveys, etc. This is an important part, but all that information can be supplemented today with comments and ratings that consumers get on the Internet reviewing products, companies or services or what they demand. It is increasingly more usual that many consumers look at comments from other consumers before deciding on one product over another. This is the comparative value of data 2.0, information generated by consumers in the social web.
In this case, The Data Republic offers to companies, industry bodies, business associations, institutions or research centers, a service of market research with the differentiation of basing it on the combined use of data 1.0 with data 2.0, whether it is private or public data.
The growth of data generated through the Internet and the sophistication of its display is opening a new line of activity within the online press and media in general, known as data journalism. Prestigious newspapers as The Guardian (www.guardian.co.uk / data) or The New York Times (data.nytimes.com) have launched their own departments on data research, in order to make news from the data 2.0.
In this new opportunity for journalism generated by data 2.0, The Data Republic offers to on-line newspapers and media with Internet presence to become its provider of news and infographics for articles or reports. Behind the data there are people, there are cities and a high volume of information that can tell us about what the consumer wants or what is happening around us, and therefore we have news.
In this case, the deliverable service by The Data Republic may vary considerably depending on the demands of each client. For example, for a newspaper we can deliver reports, brief reviews, infographics or other type of data visualization representing a particular story.
The technological aspect of The Data Republic is indisputable. The whole process of recycling and processing of data 2.0 is a highly sophisticated technological process that can be done ad-hoc for specific projects or to be developed through a systematic, automated and uninterrupted data monitoring and collection .
This is one of the formats of consumer and market intelligence on which data 2.0 can be transformed. It is giving companies access to web tools in which they have in real time all the information collected by The Data Republic on a given sector. The data showed can come from two sources: private data 2.0 (on-line business sales), or public data 2.0 (social web and open data).
In the same way we can collect and display data 2.0 analytically through web applications, other of the services offered by The Data Republic is the development of mobile applications that allow data 2.0 collection to carry out specific research. That is, if a company needs to know the preferences or habits of a very specific segment of its target audience (for example, men between 20 and 30 years living in Madrid and drinking a certain brand of beer), The Data Republic develops an app for smartphones that is directed to that audience and allows to collect data 2.0 for such an analysis.