The @hm twitter channel sometimes invites its followers to share their outfits with them using the #TodayImWearing tag. This morning we are monitoring the fashionistas who are sharing their outfits using this tag.
Here are the results of what they are wearing today:
Last update: 3:30pm (Barcelona timezone)
Analyzing Twitter followers: Let us tell you a little bit about your customers
Mango’s clothes on the streets
October 14, 2011
Companies have decided that they should be in Twitter, but in most cases they look for a quantitative approach of their performance: “We have 3,000 on Twitter“.
But is that enough? What do these numbers tell us? Well, we think that not really much. Some companies, the eagest ones, want to look further and try to gather some personal details about their followers: Where are they? What music do they like? What are their sources of information? What other brands do they consume? Through this analysis, companies are able to profile their followers as they might be potential customers. Therefore they will be able to know some of their preferences, habits and behavior patterns.
That is great, that is something we have already done at TDR. But now, we want to go a little bit further: what about those Twitter accounts followed by my Twitter followers?
With this new project we want to offer companies and organizations that are in Twitter an easy and simple way to find out what other accounts are followed by their followers. Take a fashion brand such as H&M. In Spain, the Twitter account @hmespana has more than 18,000 followers. If we know what other accounts are most followed by these 18,000 followers, we would be able to detect some common patterns, preferences and dislikes by our potential customers. If we know what celebrities they are following the most, maybe we can make the right decision when looking for someone to promote our products. Moreover, if we track this data in a long-term, we will able to understand changes in preferences and, for example, change the TV stations or other media channels we are using to broadcast our adverts.
So, we are currently working to offer brands and companies an analytic and qualitative tool to better understand their customers. We are using data 2.0 to help businesses to to achieve their strategic and commercial objectives.
Take a look at our Twitter analytics project.
October 5, 2011